With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.
With Every Business a Stage, authors Pine & Gilmore raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.
Product Details
EXPERIENCE ECONOMY
Format: Hardcover
Pages: 272
Product Weight: 1.21 lbs
Author: Pine, B. Joseph
Author: Gilmore, James H.
Publication Date: 1999-04-01
Language: English
Publisher: HARVARD BUSINESS REVIEW PR
Dewey Decimal Classification: 658.56
Number of Units in Package: 1
ISBN: 9780875848198
Cart Contents 
