Before I Forget: Memoir of John C. Fitzpatrick

From his humble roots a a dairyman's son to the acquisition of several lucrative Pepsi plans, John C. Fitzpatrick has led an exemplary life focused on doing business right. Born and raised in Redding, California, John used his small-town values to become a big-time business man, never losing sight of what makes every industry productive: integrity. While his hands-on work ethic and engineering skills set John apart in the industry, his devotion to his workers and customers made him successful. John, a prominent philanthropist, has assisted in developing Redding's neighborhoods, facilitated fundraising for those in need, played a role in increasing tourism to bring money into an otherwise rural domain, and established his hometown in the northern part of the state.