Based on a systematic research into the touristic image projected through postcards from the 1960s and 70s, Jordi Puig brings us this book to identify the image that, during those years, we managed or wanted to give of the Costa Brava and our country. The book also tells us of the work done by photographers and publishers, folk culture, tradition versus modernity, the architecture and the landscape or how postcards evolved as a form of visual and written expression. And, of course, tourism as a mass cultural phenomenon. In Catalan, Spanish, English & French